About Us

At Preston Coe & Ring it isn't just about the numbers, it is about you and what you want to achieve in life. We have a saying "Living for today, saving for tomorrow and protecting in between"; that really symbolises what we are about. We help our clients Live Life and guide them through the journey with our skills and expertise as trusted business advisors, accountants and financial planners.

If you are new and considering using Our Services please look at the Our Clients section. Here you will find some useful information and get an understanding of our culture. Like anything we enjoy working with like-minded people with whom we can really help. You will find some great client testimonials by clicking here.

If you have visited before welcome back and I hope you enjoy the visit.

How We Help

Starting Today

The start of the journey

Business & Accounting Tax

  • Xero
  • Tax Planning
  • Tax Returns
  • Financial Statements
  • Asset Protection Review
  • Risk Management

Individual Client information

  • Assets & Liabilities
  • Income and Expenses
  • Initial Goals
  • Estate Planning

Plan For Living Life

What you are aiming for

Budgets
Business Succession
LifePlan
When You're Gone Plan


Strategy Advice (Financial Advice)

  • SMSF
  • Insurance
  • Super
  • Property
  • Shares/Managed Funds/Gearing
  • Debt Reduction
  • Home Loans

Staying On Track

Measure, review, adjust

Business Management Reports
Board Strategy Meetings
Business Annual General Meeting
Business Succession
Asset Protection Review
Update Budgets
Update LifePlan
Review investment Strategy

Live Life

Like you dreamed it!

Holiday Plan
Family Goals
Upgrade House/Cars
Lifestyle Spending
Future Generation Planning

Testimonials

At the age of 35, I am currently in the worst financial position of my adult life. To get Myself into a better position, I knew things had to change. After being referred to Peter Marmara-Stewart, I called him and asked for his help. He made the trip from Morwell to Frankston to see me. From the moment I met him, I knew he was going to be the one to not only help me escape my current financial position, but also be the one to help me towards my goal of financial freedom. Peter is the depiction of genuine. It is evident he genuinely cares and wants to help people. Everything he does demonstrates that. I run a small business and compared with other businesses, Peter and his team help; I am small fish, yet Peter has a way of making me feel like I am his only client. To Peter and the team at Preston Coe & Ring, thank you for helping me believe I can, not only get out of my current financial circumstance, but for also giving me the belief that I can achieve financial freedom. I’d recommend Peter to anyone, no matter where you are in the world; he will make you feel like you are there with him in the same town.

Nicole Draper.

"Preston Coe & Ring's help with my tax and finances has made it less stressful and given me more free time for the things I enjoy."

Andrey Yuvchenko.

Preston Coe & Ring helps provide me predictability and new ideas to help with my finances, thus giving me security to have a better life.

Manoj Kumar.

Preston Coe & Ring make it easy to do tax and compliance as well as give good advice on major purchases like a car or business.

Michael Ibragimov.

Preston Coe & Ring make tax easier by making sure it is right and help reduce our tax where possible. This gives me more time do things I would rather be doing

Ron Ritson. Ritson Building Designs

Preston Coe & Ring have helped put us on the right road to tomorrow in doing this we have been able to achieve some personal goals much sooner than we thought possible.

Steve James.

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Blog

Aug 03

4 Traps To Avoid When Selling Your Business

Posted by Peter Marmara-Stewart at Monday, August 03, 2015

Business owners have been known to refer to due diligence as ‘the entrepreneur's proctology exam.’ It's a crude analogy but a good representation of what it feels like when a stranger pokes, prods, and looks inside every inch of your business.

Most professional acquirers will have a checklist of questions they need answered if they’re considering buying your business. They'll want answers to questions like:

• When does your lease expire and what are the terms?
• Do you have consistent, signed, up-to-date contracts with your customers and employees?
• Are your ideas, products and processes protected by patent or trademark?
• What kind of technology do you use, and are your software licenses up to date?
• What are the loan covenants on your credit agreements?
• How are your receivables? Do you have any late payers or deadbeat customers?
• Does your business require a license to operate, and if so, is your paperwork in order?
• Do you have any litigation pending?

In addition to these objective questions, they'll also try to get a subjective sense of your business. In particular, they will try to determine just how integral you are personally to the success of your business.

Subjectively assessing how dependent the business is on you requires the buyer to do some investigative work. It's more art than science and often requires a potential buyer to use a number of tricks of the trade, such as:

Trick #1: Juggling calendars

By asking to make a last-minute change to your meeting time, an acquirer gets clues as to how involved you are personally in serving customers.

If you can't accommodate the change request, the acquirer may probe to find out why and try to determine what part of the business is so dependent on you that you have to be there.

Trick #2: Checking to see if your business is vision impaired

An acquirer may ask you to explain your vision for the business, which is a question you should be well prepared to answer. However, he or she may ask the same question of your employees and key managers. If your staff members offer inconsistent answers, the acquirer may take it as a sign that the future of the business is in your head.

Trick #3: Asking your customers why they do business with you

A potential acquirer may ask to talk to some of your customers. He or she will expect you to select your most passionate and loyal customers and, therefore, will expect to hear good things. However, the customers may be asked a question like 'Why do you do business with these guys?' The acquirer is trying to figure out where your customers' loyalties lie. If your customers answer by describing the benefits of your product, service or business in general, that's good. If they respond by explaining how much they like you personally, that's bad.

Trick #4: Mystery shopping

Acquirers often conduct their first bit of research behind your back before you even know they are interested in buying your business. They may pose as a customer, visit your website, or come into your business to understand what it feels like to be one of your customers.

Make sure the experience your business offers a stranger is tight and consistent, and try to avoid personally being involved in finding or serving brand-new customers. If any potential acquirers see you personally as the key to wooing new customers, they'll be concerned business will dry up when you leave.

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